Bayliner Boats - Record Sales at show for Regal Boats

Hi gang, Rick here from Bayliner Boats with an update from the Toronto International Boat Show. Amid some uncertainty in the economy and the boat show circuit this winter, one thing is certain: Boats are being sold in Canada . In fact, 60 Regal boats were sold during the recent 10-day Toronto International Boat Show, setting a record for the company and proving there are sales to be had when dealers are committed.

“Because of the robust Canadian market and an excellent dealer network dedicated to our brand, we expected the Torontoshow to have success,” said Duffy Stenger, Regal’s vice president of sales and marketing. “But I never would have estimated that we’d set a record for show sales in the process.”

The 60-unit figure was reached through the efforts of Regal’sOntarioregion dealers -- Crate Marine Sales, Crate’s Lake Country Boats and Buckeye Marine.

“Consumers are finding out what we’ve known all along,” said Dan Crate of Crate’s Lake Country Boats in Orillia , Ontario . “Regal is building a product that stands out in this environment. Today’s buyer isn’t simply shopping for the least expensive boat, but one that provides the best combination of quality and value. We think we’ve hit that sweet spot.”

The effort wasn’t simply product-driven, says Crate. The dealership, along with the others participating, have invested heavily in Regal-sponsored sales training programs, factory visits and product knowledge. And, most of Regal’s 24-model line-up was on display.

“Regal’s online and factory sales training, along with a unique tool called Regal Vision, has really injected our sales staff with the knowledge needed to move the retail needle,” says Crate. “We’ve always been successful with the brand, but it is really beginning to take hold with the product, training and endorsement of the J.D. Power awards.”

While early returns point to a generally flat boat show season, says Regal’s Stenger, the spike in Torontoshouldn’t be considered a fluke.

“Dealers who have invested in their brand and dedicated the necessary resources to sell them at the shows are doing well,” he said. “During times like these, it pays to be attentive to every little detail at the shows. Our Canadian dealers are a testament to that.” Thanks to Boating Industry Canada for this.

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Rick Ostler, Bayliner Boats.