Hi gang, Rick again from Bayliner Boats with news out of the Luhrs Marine Group. The top sales and marketing positions at two Luhrs Marine Group subsidiaries have been filled by veteran executives of the boat-building organization, it was announced.
Mike Usina leaves Silverton Marine Corporation, which he joined in 1995 and where he has served as Vice-President, Sales & Marketing since 2002, to assume Vice-President, Sales & Marketing duties for the Luhrs Corporation.
A graduate of Indiana University with a BS in Marketing, Usina entered the marine industry in 1981, serving in sales and marketing positions for Thunderbird Formula, Donzi Marine, and Trojan Yachts before joining Silverton. He was also a Vice-President of Operations for an Atlanta based retail dealership from 1991 to 1993. In 2004, Usina relocated to St. Augustine,FL , and assumed a dual role, assisting in marketing support for the Luhrs Marine Group.
“We are excited about Mike joining our team and bringing with him the expertise he has developed during his career in product branding and distribution. His strong relationships with marine industry professionals will also support the growth of the Luhrs brand,” said Roger Yarborough, Vice-President of Operations for the Luhrs Corporation. “We appreciate, as well, the assistance Jim Krueger, Vice-President of Operations for Mainship, gave us on an interim basis overseeing Luhrs sales and marketing during the 2008 model year.”
Located in St. Augustine,FL , the Luhrs Corporation manufactures 28' to 41' sport fishing boats supplied to a worldwide dealer network. For information, visit http://www.luhrs.com/.
Brett Marshall, Silverton Marine’s National Sales Manager for the past five years, has been promoted to Director, Sales & Marketing.Marshall ’s marine industry career spans 20 years with positions in the sales and marketing departments at both Ocean Yachts and Silverton Marine Corporation. In addition to his marketing responsibilities, he will head the manufacturer’s domestic and international dealership organization.
Marshall graduated from New Jersey’s Glassboro State College in 1983, with a BA degree in Health & Physical Education. “Brett has the in-depth product knowledge and the history with the Silverton organization, its sales and marketing function and dealer network, to make his transition to Director a flawless one,” Silverton President Rick Cerami commented.
For 40 years, Silverton Marine Corporation, a subsidiary of Luhrs Marine Group, has manufactured the highest-value boats in the marine industry. Based in Millville , NJ , the Employee Ownership Company builds Silverton Yachts and the new Ovation Yachts.
For information, visit http://cmpgnr.com/
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Rick Ostler, Bayliner Boats.
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