Hi gang, Rick bringing you Bayliner Boats news. USA. Gulf Marine joins Brunswick Latin America Group (BLAG), a unit of Brunswick Corporation (NYSE: BC), has announced that Gulf Marine located in Veracruz, Mexico, will join its emerging distribution network in the region when the new dealership celebrates its grand opening today. Gulf Marine is owned by the Gregorio Chedraui family, and the Veracruz site is the first of four locations that they plan on opening along the Gulf of Mexico within the next year. Gulf Marine will carry several Brunswick boat brands, including Bayliner and Trophy. The new 3,900-square-foot facility will also offer a full service center.
Gulf Marine is also the first to be certified by Brunswick as a “PRO DEALER” in Latin America. PRO DEALER is a process that certifies and recognizes a dealer who has met or exceeded a number of criteria, including standards for operations and numerous topics and performance characteristics all aimed at increasing customer satisfaction and business efficiencies. Chedraui, president of Gulf Marine, will be awarded the certification plaque by Brunswick Chairman and Chief Executive Officer Dustan E. McCoy at the official opening ceremony today. Other special guests planning to attend the event include Fidel Herrera, governor of the state of Veracruz, as well as other local authorities and business leaders within the community.
“We are very excited to become part of the Brunswick Latin America family and to be the first dealer certified under the PRO DEALER process outside the United States,” commented Chedraui. “We anticipate a large customer response, and look forward to providing them with the best marine product, with premiere service.”
Brunswick, as part of its efforts to increase its global presence, has tapped local management talent, and established offices and operations in various regions of the world. Latin America is one of those strategic areas, with great future potential. Mexico, for example, has numerous lakes as well as nearly 6,300 miles of coastline along the Gulfs of Mexico and California and the Pacific Ocean. It offers access to both saltwater and freshwater boating, and a growing middle class demanding more recreational products and services.
“We are very excited to partner with Gulf Marine. Their aggressive growth strategy in Mexico mirrors our approach to developing the potential of Latin America's marine market,” commented William J. Gress, president of the Brunswick Latin America Group. “We are confident that they will become one of our world-class dealers
Thanks to bymnews.com for this.
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Rick Ostler, Bayliner Boats.
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