Hi gang, Rick here from Bayliner Boats with news between Bayliner and Tim Horton's. Bryan Down, Canadian Sales Manager for Bayliner Marine informed Boating Industry Canada that Bayliner and Tim Hortons, two icons in their respective industries, are joining forces during February and March 2008 for the Tim Hortons “Roll Up the Rim” loyalty program.
Bayliner Boats has reached an agreement with Tim Hortons and their more than 3,000 retail stores across Canada to provide 100 Bayliner 185BR’s as prizes for their “Roll Up the Rim” campaign. This event has been a huge part of Tim Hortons marketing effort for more than 20 years, and it continues to grow in scope and popularity.
Bryan Down stated, “Partnering with Tim Hortons, will give Bayliner and our Canadian dealers unprecedented advertising reach. No one has to look further than a few blocks away to find their stores, each of which will be promoting Bayliner! For instance, during the campaign a Bayliner 185 and Bayliner logo will be featured on 270 million cups. But that’s just the start; Bayliner will also be featured in television commercials, radio spots, tray mats, in-store signage, and drive-through and in-store videos.”
Down added, “The promotion value is phenomenal; the exposure value is hard to comprehend. We have an incredible opportunity to turn Tim Hortons customers into Bayliner customers!”
Bayliner is building the 185’s for this promotion now and recommends that their dealers look at the 185 orders they have in place and arrange to have this boat in your inventory right away to capitalize on the promotion. The promotion boat is configured in black with the 3.0L C/A1 135 hp. engine, galvanized trailer, family fun pack, swim platform and Canadian Coast Guard certification.
This promotion could not be any more Canadian, could not be better focused to the Bayliner customer base and could not be better partnered.
It is a brilliant way to both promote Bayliner as a brand and to raise awareness of boating all across Canada in the ideal time of very late spring.
Thanks to Boating Industry Canada for this.
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Rick Ostler, Bayliner Boats.
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