Hi gang, Rick again from Bayliner Boats recognizing 30 Years of Business for Store Mason’s Chandlery. Thirty years ago, Jack Mason came home from his sales job of 25 years ready for a career change. Being avid sailors, Jack and his wife Bette (an Islandgirl) saw a need for a marine store where boaters could come and get everything required to maintain a boat, right down to the nuts and bolts. On April 7 1978, Jack and Bette opened “The Store” in the Port Credit Harbour Marina. Two years after the store opening, Jack and Bette’s daughter Lori joined the family business and today is the Chief Executive Officer.
Over the years, “The Store” has evolved to meet the changing needs of boaters, complementing an expanding product line with the introduction of in-house educational and training seminars. As Lori notes “we feel it’s our responsibility to not only sell products but to give information as well. Over 30 years, we’ve held more than 150 seminars, 22 open houses, over 100 flare and safety demonstrations and participated in 27 Boat Shows. The Port Credit In-Water Boat Show, one of the largest in-water, new and used, power and sailboat shows in Toronto is our creation as well”.
Over the years, Jack and Lori recognized that boaters and sailors would rather spend time on the water than in a store, and adapted the retail strategy accordingly. As Jack notes “in addition to our highly qualified staff, we introduced online service and sales 10 years ago and mail-order service has been available for 18 years. “The Store” is also pleased to recognize loyal customers through its Boat Bucks program.”
“The Store” is also a strong supporter of the sailing community having held 15 fundraisers and sponsoring over 70 boating events, races and regattas. It was the first retail store to become a Discover Boating Centre, and to join the Canadian Safe Boating Council. Another first for The Store” was earning the Green Leaf Eco-rating Award in recognition of its leadership in stocking environmentally safe products.
Looking to the future, Lori says “it’s business as usual. We will continue to offer top customer service, broad product line, competitive prices, and provide the absolute best for our customers, whether they are experienced seafarers or first time boaters.” A celebration honoring “The Store’s” 30 years in business will be held on April 5th and 6th at The Store from 9 am to 5 pm both days. Thanks to Boating Industry Canada for this.
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Rick Ostler, Bayliner Boats.
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